Ainsley Henry - Strategic Vision 2050
Transcript summary - A comprehensive roadmap for sustainable growth, forest conservation, and organizational excellence
Our Journey to 2050
01
Financial Sustainability
Building revenue streams and meeting legislated AIA targets
02
Forest Expansion
Growing Jamaica's forest coverage from 40% to 45%
03
Quality & Protection
Ensuring 75% quality forests and 40% protected areas
04
Economic Growth
Achieving 400% growth in the forestry sector
05
Social Impact
Transforming public awareness and organizational capacity
Financial Foundations
Revenue & AIA Targets
Current position: 1% (2023)
Legislated goal: 40% by 2050
Ministry of Finance demands rapid progress on this critical measure.
Sustainable Financing
As a billion-dollar agency (60% salary, 40% programs), we aim to fund at least one-third of program budget through sustainable sources.
Program budget grows 6% annually via legislated inflation.
Forest Coverage Expansion
1
2023 Baseline
40% forest coverage based on 2013 Land Use Land Cover Assessment
2
2024 Projection
42.5% expected from new Luca assessment by Alysia's team
3
2035 Target
43.5% following subsequent assessment with continued reforestation
4
2050 Vision
45% of Jamaica under forest through incremental growth
Defining Quality Forests
Beyond Traditional Metrics
Quality isn't just closed broadleaf forests—mangroves and other types matter too
Health & Vitality Index
Mika's research team developing comprehensive measurement across forest types
75% Quality Goal
Three-quarters of designated forests meeting quality standards by 2050
Classification based on species composition, disturbance level, and baseline soil. Baselines established 2023-2027 before measuring percentage change.
Protection & Designation
26%
Current Protected
Jamaica's forests currently under protection
30%
Government Goal
General target for protected areas nationwide
40%
Our Ambitious Target
Agency goal for forest protection by 2050
Incremental annual increases will move us from current levels to our 2050 target, exceeding government standards.
400% Growth
Forestry as Economic Engine
Establishing forestry as a business sector requires measurable economic contribution and job creation metrics.
- Long-term vision: 400% sector growth from baseline to 2050
- Annual target: 10% growth measured yearly
- Next year: 10% short-term growth target
Changing Hearts & Minds
80%
KAP Target
Knowledge, Attitudes, Awareness, and Positive Practice change from baseline
Assessment Timeline
Francine conducting baseline assessment (currently at zero)
Follow-up assessments every five years post-2026
Why Five Years?
Meaningful behavioral and attitudinal shifts require time—we're investing in lasting transformation
Building Organizational Excellence
From Headcount to Capacity
Shifted from absolute staff numbers to percentage-based targets, recognizing technology and structural evolution
85% Staffing Target
Ensuring optimal workforce levels through HR audits and updated job descriptions
Strategic Reviews
Legislatively mandated five-year reviews determine appropriate organizational fit
100% Potential by 2050
Operating at full organizational capacity through continuous enhancement and retention
The Path Forward
Financial Growth
40% AIA, sustainable program funding
Forest Excellence
45% coverage, 75% quality, 40% protected
Social Transformation
80% KAP change, 85% optimal staffing
Our strategic vision integrates financial sustainability, environmental stewardship, and organizational excellence. Through measurable targets and systematic assessments, we're building Jamaica's forestry future—one that balances conservation, economic growth, and community engagement.